“Mama Genuine” is a mega campaign carried out island-wide since November 18, 2019, for both Customers and Dealers by DPMC’s P&A Division. This campaign is a movement to promulgate interest in Customers and Dealers on the importance of rejecting spurious parts and encourage them to embrace the use of Bajaj Genuine spare parts for Bajaj vehicles. Aptly coined ‘mama genuine’, the movement is based on the theme of being genuine. As Bajaj genuine parts can be differentiated from spurious parts by their pink label, ‘Think pink, Think genuine’ is the motto of the mama genuine movement. In order to give even more benefits for Bajaj genuine parts’ customers there will be many follow-up activities to this movement.